Europe largest economies and countries with the Largest Online Banking Coverage
The largest retail and digital banks operating in one of the sountries studied
Non-standard successful implementations of major user tasks in mobile bank
Watching global trends is crucial for companies willing to be digital champions. Which European banks are the trendsetters? Which banks answer particular users' tasks better than the others? And when it comes to implementation, how to make a decision about which of the best practices shall be implemented first, in order to distinguish service from competitors and win customers’ loyalty in conditions of limited resources?
That's where the European Mobile Banking Best Practices study comes in, conducted by the leading Russian UX agency Markswebb. This study provides more than 300 best practices relating to the implementation of various users’ tasks gathered in more than 50 European banks. Some of these best practices can be directly implemented into the mobile banking application, while others serve as a benchmark or inspiration.
All the best practices are structured by 13 users' tasks and represented in a map which is designed to be a convinient navigation tool through the large database.